KLOwen Braces CEO Brandon Owen announces CCO appointment
Appointment of orthodontic professional Dale Herman, along with Series A Round Close Signals Gearing up for the steady growth orthotech company
Austin, Texas (June 22, 2021) — KLOwen Braces, Inc. inventor, founder and CEO Brandon Owen, DDS, MS, announced today the appointment of Dale Herman to the post of chief commercial officer for the burgeoning ortho-tech scale-up company. Herman brings over two decades of orthodontic industry experience to the c-suite leadership post. He has been consulting in 2021 with the KLOwen team readying for a full-scale go-to-market launch this summer. Herman provides expertise in strategic planning, team building, customer experience and sales force management along with marketing advisement.
“Dale’s leadership on our team is huge. He brings tremendous knowledge of the orthodontic industry and relationships throughout the profession. He is a diamond level find for KLOwen. In him we have a professional orthodontic veteran with management, team building, sales and marketing expertise. His strategic acumen, energy and effective execution processes have already proven invaluable to KLOwen,” said Owen, who was awarded the 2019 OrthoInnovator by the American Association of Orthodontists.
The announcement of the Herman appointment comes following KLOwen’s closing of a $5M Series seed funding round and just prior to full-scale launch of the KLOwen system which includes the new Gen4 (G4) IDB tray.
Soft launched just months prior to the onset of the pandemic, KLOwen has been growing a steady national customer base amongst orthodontists seeking to scale digital worktlow throughout their practice with the use of custom modular treatment patented by KLOwen Braces. KLOwen’s orthodontic partners have demonstrated the ability to scale to every patient on a daily basis in their practices as a primary standard of care and are experiencing the clinical excellence and efficiency expected by orthodontists and desired by patients. Designed and developed by Owen, orthodontists and scientific advisers using the KLOwen system are reporting 30-40% shorter treatment times with fewer office visits than traditional braces without sacrificing clinically excellent results.
“For many years I have been convicted as to what custom treatment could do to elevate fixed solutions within an orthodontic practice. With today’s investment in digital workflow by orthodontists, KLOwen is a brilliant way to integrate and scale digital custom to every patient, every day. After learning from Brandon what he has created, it is exciting to be a part of a digital revolution that will provide excellent clinical outcomes for patients, but also allows our providers to meet today’s consumer where they are in terms of their lifestyles, convenience and time. This solution is so smart! I have been compelled by Brandon as a brilliant clinician, but he is also a humble steward of orthodontics, a wonderful leader, and has been refreshing to work with. This opportunity to work with a wonderful person and team at KLOwen is exactly what I have been looking for,” said Herman.
Developed by Owen after years of treating patients using many digital orthodontic products, the KLOwen System works on any comprehensive case including those requiring functional appliances, expansion or surgery. After an intraoral scan is taken, the KLOwen system employs DIBS software to map bracket placement and select from of a kit of 27 patented pieces to fit each tooth. 3D-printed transfer trays then allow brackets to be placed and bonded precisely in the optimal position as designed with the software for complete 7-7 custom treatment. KLOwen also has a unique slot to wire relationship that allows for complete and accurate wire expression, providing a world class example of true straightwire treatment. This solution dramatically mitigates or eliminates the need for wire-bending and bracket-repositioning